Newcastle

Newcastle was looking for a fun way to market their beer - and chose us to design a custom limited edition ski. The concept was to use humor in a way that would go well with their current marketing strategy "No Bollocks". This ski incorporated winter activities with a funny twist, a get away in the mountains with a bonfire, hot tub, and plenty of beer or course. The base utilized the brands logo - and the slogan "The One and Only" which is a great way to advertise while on the slopes, as the people can see the logos while you are riding above them on the lift.  

I performed the Graphic Design & Illustration on this project, while employed as a designer at Four Nine Design.