Carpe Noctem: A Gammel Dansk Campaign
In a semester long group project for an International Advertising course I took while abroad I worked as the creative force for our campaign.
The following project was created in combination with a marketing campaign for a Danish bitters brand called Gammel Dansk, which directly translates to Old Danish.
Our brief had presented the problem that with the main users of Gammel Dansk being men over 60, they were losing their heavy user group. For each heavy users they would need about 20 light - moderate users to replace them to keep the volume sold even. My group decided to target men and women around the age of 25.
The following are the visuals I created to assist in the campaign for print, digital, and in-person activation.
Gammel Dansk Concert and Festival
Some of the designs I created would be used at a pop-up concert we planned to have in August, and the details would be given out via the social media accounts, this also would encourage people to follow them on Facebook, Instagram, and Snapchat.
We would sell the shirts and other things at the festival, and if you ordered a Gammel Dansk shot it would come in a special Carpe Noctem shot class.
Gammel Dansk Shot
This is the product we were focusing on. This is the classic bottle and packaging.
Carpe Notem Special Edition Bottle
This is the new bottle I created for our campaign. It would be sold at the festival, as well as in select bars and liquor stores.